The distributors are inclined to sell their own rands, for different reasons.
- Lack of trust in producers
- Profitability concerns
- Freedom of choice in brand management
There is an abundance of new brands in barber supply business. Players in the market feel better when they don’t depend on the producer.
Does it always work? Not necessarily. Brand management is completely another subject, and not for everybody to handle successfully. Every new brand is like newly born baby, and you need to know how to handle them.